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Valuing a funeral home for divorce, estate tax, or gifting

By , Business Advisor, HedgeStone Business Advisors · Last reviewed · 7 min read

A funeral home valuation for divorce, estate tax, or gifting estimates a hypothetical price, not a real offer. Tax work uses fair market value as of a set date. Divorce follows state law, which may exclude the owner's personal goodwill. Gifts of minority shares often carry supported discounts, and the IRS expects a detailed, qualified appraisal attached to the return.

Key takeaways

  • Federal gift and estate tax use fair market value: the willing-buyer, willing-seller price, not what a consolidator would pay for its own savings.
  • In states that split goodwill, the owner-director's personal reputation may be excluded from marital property while the firm's name, location, and staff are divided.
  • Discounts for minority and nonvoting interests are common in gifting but must be supported and described on the return.
  • For 2026, the IRS sets the estate basic exclusion at $15,000,000 and the annual gift exclusion at $19,000 per recipient.
  • Preneed trust balances and cemetery perpetual care funds are not the owner's equity, and an appraiser must treat them that way.

A sale tests value in the market: buyers bid, and a price clears. A divorce, an estate return, or a gift of shares to your children has no buyer. Someone still has to put a number on the funeral home, and lawyers, the IRS, or a judge will test it.

This guide covers those non-sale valuations. Pricing a real sale and splitting that price for tax are different subjects, handled in our guide to taxes on selling a funeral home. Both belong to our valuation, finance, and tax hub.

How is a non-sale valuation different from pricing a sale?

It values a hypothetical transaction under rules set by law rather than an actual offer. The purpose decides the standard of value, the valuation date, and which discounts are allowed.

Three choices shape every such report. First, the standard: fair market value for federal tax, or whatever the state’s divorce law requires. Divorce and shareholder-dispute statutes often use a different term, fair value, which some courts apply without minority or marketability discounts. Second, the date: the date of a gift, a date of death, or a date your state’s courts use in divorce. Third, the interest: all of the company, or a minority block of shares, which is worth less per share than control.

Definition

Fair market value: The price at which property would change hands between a willing buyer and a willing seller, neither under any compulsion to buy or sell and both having reasonable knowledge of the relevant facts.

That definition comes from the gift tax regulation at 26 CFR §25.2512-1, and it echoes Revenue Ruling 59-60, the IRS’s 1959 guidance on valuing closely held stock. The ruling lists factors an appraiser must weigh, including the nature and history of the business, its earning capacity, its financial condition, and whether it has goodwill. It is still the starting point for tax appraisals of family businesses.

How the purpose changes a funeral home valuation
PurposeUsual standardValuation dateDiscounts for minority or marketability
Gift of sharesFair market valueDate of the giftCommonly considered if supported
Estate taxFair market valueDate of death, or alternate date six months later if electedConsidered for the interest held
DivorceSet by state lawSet by state law or the courtVaries by state; some disallow
Buy-sell agreementAs the agreement definesAs the agreement definesAs the agreement defines

How do courts treat a funeral home’s goodwill in a divorce?

It depends on the state. Some divide all goodwill. Others split it into enterprise goodwill, which is divided, and personal goodwill, which stays with the person who created it.

West Virginia’s Supreme Court of Appeals set out the split clearly in May v. May (2003), a dental practice case. Enterprise goodwill “is an asset of the business” arising from its arrangements with suppliers, customers, and others. Personal goodwill “depends on the continued presence of a particular individual.” The court held that personal goodwill “is not subject to equitable distribution,” while enterprise goodwill is.

Funeral homes test that line constantly. The firm’s name on the building, its location, its staff, its phone number, and its preneed backlog look like enterprise goodwill. The owner-director’s personal standing with churches, hospice teams, and families who ask for them by name looks personal. Our guide to reducing owner dependence covers how firms move value from the second category to the first, which also helps in a sale.

Has a court valued a funeral home in a divorce?

Yes. In Erwin v. Erwin (Tenn. Ct. App. 1988), as summarized by a Tennessee family-law firm, the trial court had left the husband’s funeral home and cemetery interests out of the marital estate. The appeals court disagreed, noting that even a business resembling a professional practice had physical assets with independent value. Opinions ranged widely: one witness valued the business at $583,000 and $800,000 with the real estate, while the husband relied on a $93,000 share price from a stockholder agreement. The court gave that agreement limited weight and set his interest at $175,000.

Worked example: how the goodwill rule changes a divorce value

Illustrative figures. An appraiser values 100% of a single-location funeral home, excluding real estate, at $1,600,000 fair market value.

  1. Tangible assets (vehicles, equipment, merchandise, working capital): $350,000.
  2. Goodwill: $1,600,000 − $350,000 = $1,250,000.
  3. The appraiser attributes 30% of goodwill to the owner-spouse personally, based on case logs showing how many families requested that director: $1,250,000 × 30% = $375,000.
  4. In a state that divides all goodwill, the marital value is $1,600,000. In a state that excludes personal goodwill, it is $1,600,000 − $375,000 = $1,225,000.
  5. At an equal division, the other spouse’s share differs by $375,000 ÷ 2 = $187,500 depending on the state’s rule.

How do discounts work when you gift funeral home shares?

A minority or nonvoting block is worth less than its pro rata share of the whole company, because the holder cannot control pay, distributions, or a sale and cannot easily find a buyer. Appraisers quantify those gaps as discounts for lack of control and lack of marketability.

Worked example: valuing a gift of nonvoting shares

Illustrative figures, not typical discount rates. The company is worth $2,000,000 on a control basis. The owner gives 20% of the shares, all nonvoting, to a child.

  1. Pro rata value: $2,000,000 × 20% = $400,000.
  2. Discount for lack of control, supported by the appraiser at 10%: $400,000 × 0.90 = $360,000.
  3. Discount for lack of marketability, supported at 20%: $360,000 × 0.80 = $288,000.
  4. Reported gift value: $288,000. The 2026 annual exclusion of $19,000 per recipient covers part; the rest uses lifetime exemption.

The IRS sets those thresholds yearly. Its 2026 inflation adjustments put the basic exclusion amount at $15,000,000 for estates of decedents dying in 2026 and keep the annual gift exclusion at $19,000. With exemptions that large, many families care less about estate tax than about income tax basis and fairness among children; our guide to passing a funeral home to the next generation covers those choices.

What does the IRS expect to see on the gift tax return?

Enough detail to understand and replicate the value. Under the adequate-disclosure rules in 26 CFR §301.6501(c)-1(f), the return must describe the method used, the financial data relied on, and any discounts claimed, “such as discounts for blockage, minority or fractional interests, and lack of marketability.” A donor can meet that test by attaching an appraisal from a qualified appraiser who is not a family member or employee. If the gift is not adequately disclosed, the usual three-year window for the IRS to assess tax does not start.

What changes when the owner has died?

The valuation date is fixed at death, and the loss of the owner can itself lower value. The appraiser must judge how much of the business survives without that person.

Revenue Ruling 59-60 addresses this directly: “the loss of the manager of a so-called ‘one-man’ business may have a depressing effect upon the value,” especially when there is “a lack of trained personnel” to succeed. A funeral home with a second licensed director, steady staff, and families loyal to the firm rather than one person loses less. The practical problems of keeping the doors open, including licensing and the funeral director in charge, are covered in our situation guide on an owner’s death or incapacity.

Which funeral home items do appraisers most often get wrong?

Items that look like assets but belong to families or regulators, and real estate held in a separate entity. A generalist appraiser can miss all three.

Funeral-specific items to raise with any non-sale appraiser

  • Preneed trust balances. They fund future obligations and are not the owner’s equity. Measure the funding ratio and treat any shortfall as a liability, as described in preneed shortfalls and the purchase price.
  • Cemetery perpetual care funds. Restricted by state law; never add them to value.
  • Real estate in a separate LLC. Value it on its own and charge the operating company market rent.
  • Owner and family pay. Normalize to market wages so earnings are neither inflated nor hidden.
  • Buy-sell or stockholder agreements. Their price formula may or may not control, as Erwin shows.
  • Valuation date discipline. Use records as of the date, not later results the parties could not have known.

How do you choose the right appraiser and report?

Match the credential and report type to the reader. A tax return, a divorce court, and a family meeting each demand different levels of support.

For a gift or estate, commission a full report from a credentialed business appraiser who will meet the IRS’s qualified-appraiser and disclosure requirements. For a divorce, your attorney may retain the expert so the work is protected until it is used. Our comparison of a certified business appraisal and a broker’s opinion of value explains credentials and costs. If a sale is likely within a few years, coordinate the gifting plan with the guidance in pre-sale tax planning.

Talk to your CPA, estate attorney, or family-law attorney before you commission the report. The rules on standards of value, valuation dates, and goodwill differ by state and by purpose, and the right engagement letter is easier to write first than to fix later.

Frequently asked questions

How is a funeral home valued in a divorce?

Usually by one or two credentialed appraisers who estimate the business's value as of a date set by state law. The key fights are over normalized earnings, the owner-spouse's pay, and how much goodwill belongs to the business versus the person. Courts weigh both experts and can pick a figure between them.

Does my spouse get half of the funeral home's goodwill?

It depends on your state. Some states divide all goodwill as marital property. Others, including West Virginia under its 2003 May decision, divide only enterprise goodwill and exclude personal goodwill tied to an individual's skill and reputation. Your family-law attorney can tell you which rule applies where you live.

Can I give shares of my funeral home to my children at a discount?

Often, if the shares are minority or nonvoting interests that a buyer would pay less for. The appraiser must support each discount with evidence, and the gift tax return must describe the method and discounts claimed. Discounts that look aggressive invite an IRS challenge, which is why the appraisal quality matters.

Does an owner's death lower the value of the funeral home?

It can. The IRS's own valuation ruling recognizes that losing the manager of a one-person business may depress value, especially without trained successors. A firm with a licensed funeral director in charge, solid staff, and documented systems loses less. The estate's appraiser should address this directly.

Sources cited

  1. Revenue Ruling 59-60, 1959-1 C.B. 237 (copy hosted by Miller & Chevalier) — Internal Revenue Service (via Miller & Chevalier)
  2. 26 CFR §25.2512-1, Valuation of property; in general — Electronic Code of Federal Regulations
  3. 26 CFR §301.6501(c)-1, Exceptions to general period of limitations — Electronic Code of Federal Regulations
  4. IRS releases tax inflation adjustments for tax year 2026 — Internal Revenue Service
  5. May v. May, No. 31123 (W. Va. 2003) — Supreme Court of Appeals of West Virginia
  6. Funeral Home Valued: TN Business Valuation Divorce Case (Erwin v. Erwin) — Miles Mason Family Law Group
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