Funeral home pre-sale preparation checklist
By Jason Taken, Business Advisor, HedgeStone Business Advisors · Last reviewed · 7 min read
Work the checklist in two layers. Twelve to 24 months out, clean the books, add a second licensed director, fix preneed pricing, and get facility bids. In the final quarter, run the 90-Day Pre-Sale Sprint: records in weeks 1–3, preneed in weeks 4–6, compliance and facility in weeks 7–9, and marketing readiness in weeks 10–13.
Key takeaways
- Check an item off only when a document proves it. "We have that somewhere" stays unchecked.
- Long-range items need a year or more, because buyers and SBA lenders read two to three years of history, not the last quarter.
- Inside the Sprint, finish phases in order. Preneed figures built on unreconciled financials will change later, and so will the teaser.
- Test Funeral Rule practice, not just paper: the FTC's 2024 phone sweep could not get after-hours prices from 26% of 278 providers.
Print this page and work it with your office manager and accountant. Every line has a box, a short reason, and a description of what finished looks like. The reasoning behind the sequence lives in our 12-to-24-month plan to prepare a funeral home for sale and the canonical 90-Day Pre-Sale Sprint. This page is the sheet you mark up. For the rest of the selling process, start at the seller’s hub.
How should you use this pre-sale checklist?
Treat it as a sign-off sheet. Give each line an owner and a target date, and check it only when the proof is filed where a buyer could open it.
Sections 1 and 6 bracket the work. Section 1 covers what needs a year or more to show up in your history. Sections 2 through 5 follow the four Sprint phases in their fixed order. Section 6 is a final go or no-go before you take the first buyer call.
| Section | When | Usually led by | Signed off when |
|---|---|---|---|
| 1. Long-range foundations | 12–24 months before market | Owner and CPA | Two clean fiscal years; a second director meeting families |
| 2. Records | Sprint weeks 1–3 | Office manager and CPA | Every add-back has a document behind it |
| 3. Preneed | Sprint weeks 4–6 | Owner, trustee, insurers | One gap figure ties to outside statements |
| 4. Compliance and facility | Sprint weeks 7–9 | Funeral director in charge | Nothing expired, missing, or unpriced |
| 5. Marketing readiness | Sprint weeks 10–13 | Advisor and attorney | Data room indexed; NDA ready to sign |
| 6. Go or no-go | End of week 13 | Owner | Every box above checked or consciously disclosed |
1. What should be finished 12 to 24 months before going to market?
The items that only count once they appear in full years of records: clean books, staff depth, and preneed pricing discipline. Ninety days can organize history but cannot create it.
The lookback is not a matter of taste. Under the SBA’s SOP 50 10 8.1, an SBA-financed buyer paying $3 million or more needs a quality of earnings report with a cash proof for the trailing 12 months and the last two fiscal years, and the lender verifies your figures against IRS transcripts.
Section 1: Long-range foundations
- Accrual-basis monthly statements. Buyers test seasonality and trend by month. Done means 24 or more months of monthly P&L that ties to the filed returns.
- Personal spending off the books. Every personal item left in the ledger becomes an add-back you must prove later. Done means two fiscal years with nothing to explain.
- Calls coded by disposition. Burial, cremation with services, direct cremation, and trade or shipping cases tracked separately. Done means three to five years re-coded from case files, not estimated.
- A second licensed director in front of families. Earnings that leave with the owner get discounted. Done means another director’s name appears on a real share of last year’s arrangements.
- Guaranteed contracts priced at today’s cost. Each underpriced guaranteed contract adds to the shortfall a buyer deducts. Done means current preneed pricing tied to the current GPL.
- Bids on big-ticket repairs. Roof, HVAC, retort reline, fleet. Done means dated contractor estimates and a fix-or-disclose decision on each.
- A real estate decision. Sell with the business, sell separately, or lease to the buyer. Done means a decision and an appraisal on the calendar.
2. Which records close out weeks 1–3 of the Sprint?
The financial and operating history a buyer tests first, assembled so the numbers agree with each other and with the tax returns. The document-by-document detail is in our list of documents you need to sell a funeral home.
Section 2: Records (weeks 1–3)
- Three years of returns and statements, plus year to date. The baseline for earnings. Done means a one-page bridge explaining any gap between book and tax income.
- Call report by year and disposition. The starting point for every buyer’s model. Done means totals that match the case list line for line.
- Case-level revenue export. Lets a buyer rebuild average revenue per call. Done means a raw export from your case software with cash advances in their own column.
- Dated General Price List (GPL) history. Separates price increases from mix changes. Done means three years of versions with effective dates, gaps rebuilt from signed statements.
- Add-back schedule with support. Done means an invoice, payroll record, or ledger reference on every line, and anything unsupported removed now rather than in diligence.
3. What must the preneed phase prove in weeks 4–6?
That every open contract is listed, funded, and valued at today’s prices, ending in a single shortfall or surplus figure. Climb The Preneed Reconciliation Ladder one rung at a time.
Section 3: Preneed (weeks 4–6)
- Register completeness. Contract number, purchaser, beneficiary, date, goods and services, price, guaranteed or not, revocable or not, funding type. Done means your count matches the trustee’s and insurers’ counts.
- Match to funding. Each contract tied to a trust account or a policy number and insurer. Done means zero unmatched contracts, or a written list of the exceptions.
- Verify funding values. Balances from current trust statements and insurer confirmations, never from internal ledgers. Done means outside documents filed for every balance.
- Re-price obligations. Every guaranteed contract priced at the current GPL. Done means a column showing today’s cost beside the funded value.
- Compute the gap. Done means one number you can explain, plus a plan to fund, disclose, or price it.
- State examination reports. Done means the latest exam and your responses to any findings on file.
If the gap surprises you, stop and talk to your attorney about any state reporting duty before marketing begins.
4. What compliance and facility items finish weeks 7–9?
Proof the firm can legally operate and transfer, plus a priced picture of the building, crematory, and fleet. Buyers’ attorneys and lenders request every line below.
Section 4: Compliance and facility (weeks 7–9)
- Establishment, branch, and crematory licenses. Done means none expires within four months of the expected closing.
- Every director and embalmer license. Done means a roster with license numbers and expiration dates.
- Funeral Rule paper and practice. Price lists and sample statements, plus logged test calls during and after business hours. In its November 2024 phone-sweep report, FTC staff could not get after-hours prices from 26% of 278 providers. Done means three logged calls whose quotes match the GPL.
- Formaldehyde program. The OSHA formaldehyde standard sets a 0.75 ppm eight-hour limit and a 0.5 ppm action level, and exposure records must be kept at least 30 years. Done means current monitoring results in the file.
- Bloodborne pathogens program. The bloodborne pathogens standard requires an exposure control plan reviewed at least annually and training records kept three years. Done means a plan dated within the last year and signed training rosters.
- Crematory permits and retort logs. Done means the air permit or state equivalent, plus maintenance and reline records with no gaps.
- Environmental history. SBA lenders must open with a Phase I for death care properties unless no embalming or cremation happens on site. Done means any prior reports and tank records filed.
- Deferred maintenance and fleet lists. Done means a bid on every repair line and year, mileage, and title holder for every vehicle.
- Property documents. Done means deed, survey, title policy, and zoning letter, or the full lease with amendments.
5. What makes the firm marketing-ready in weeks 10–13?
A defensible value range, the two documents buyers read first, a short list of target buyer types, and a data room that works on day one.
Section 5: Marketing readiness (weeks 10–13)
- Value range. Run The Four-Number Funeral Home Valuation Screen and value real estate separately. Done means a range, not a single wish number.
- Confidential information memorandum. Done means every figure in it traces back to sections 2 through 4.
- Blind teaser. Done means no name, town, or detail that would let a local reader identify the firm.
- Buyer shortlist. Score buyer types with The Buyer-Fit Matrix. Done means two or three types and a list of named prospects.
- NDA and disclosure plan. Done means a signed-off NDA and a written note on which staff learn about the sale, and when.
- Data room. Done means files loaded into the folders of our funeral home data-room index, with the index itself as the first document.
6. Are you ready for the first buyer conversation?
You are ready when every line below is true or deliberately disclosed. If two or more are false, push the first call back rather than improvise answers.
Section 6: Go or no-go
- Calls by year. You can state three years of calls by disposition without looking them up.
- Add-backs. The total contains no line you could not document tomorrow.
- Preneed gap. It is one number you would be comfortable defending to your trustee.
- Licenses and permits. None lapses inside the expected closing window.
- Repairs. Every deferred maintenance line has a price beside it.
- Buyers. You know which buyer types you are calling first, and why.
A finished sheet does not guarantee a price. It does mean buyers spend diligence confirming your numbers instead of building their own, which is where sellers keep control of the deal.
Frequently asked questions
Who should own this checklist inside the funeral home?
One person should keep the master copy, usually the office manager or whoever already handles records. The owner signs off each section. Your CPA owns the financial lines, the funeral director in charge owns licenses and the prep room, and your attorney reviews real estate and the NDA before anything goes out.
Can I skip the long-range section if a buyer has already called?
You can, but expect the gaps to be priced. If you start the Sprint without clean books or a second director, expect buyers to lean on the trailing twelve months, discount owner-dependent earnings, and ask for more holdbacks. Many owners tell an early caller they will be ready to talk in a quarter.
What if an item on the list does not apply to my firm?
Mark it not applicable and write one line explaining why, such as no on-site crematory or a leased building. Buyers read a blank box as a missing document. A short written reason shows you considered the item and saves a round of diligence questions later.
How long does the whole checklist take?
For a well-run single location, the long-range layer spans a year or two of normal operations, and the Sprint takes thirteen focused weeks. Firms with mixed personal spending, an unreconciled preneed register, or lapsed licenses should add time at the front rather than compress the final quarter.
Sources cited
- FTC Staff Issues Report on Undercover Funeral Rule Phone Sweep — Federal Trade Commission
- SOP 50 10 8.1: Lender and Development Company Loan Programs — U.S. Small Business Administration
- 29 CFR 1910.1048: Formaldehyde — Electronic Code of Federal Regulations
- 29 CFR 1910.1030: Bloodborne pathogens — Electronic Code of Federal Regulations