Can you buy a funeral home franchise? Franchises, affiliations, and networks
By Jason Taken, Business Advisor, HedgeStone Business Advisors · Last reviewed · 7 min read
We have not found a national franchise of full-service human funeral homes operating in the US. Franchises do exist next door: pet memorial and cremation brands, and transfer and staffing services. Most independent funeral homes instead join affiliation networks, which offer referrals and shared services without royalties. To own a full-service firm, you usually buy or build an independent one.
Key takeaways
- The largest US operator, SCI, owns its locations and keeps their original names while co-branding most under Dignity Memorial; it does not franchise them.
- Under the FTC Franchise Rule, a franchise is defined by trademark rights, significant control or assistance, and a required payment, whatever the program is called.
- A franchisor must deliver its disclosure document at least 14 calendar days before you sign or pay.
- Affiliation networks such as Selected Independent Funeral Homes offer transfer referrals and a members-only acquisition marketplace without franchise-style control.
- Franchises near funeral service, such as transfer and staffing services, deserve the same diligence as any small-business purchase.
People who search for a funeral home franchise are usually hoping for a shortcut: a proven brand, a training program, and a playbook for a business that looks recession-proof. In full-service human funeral care, that shortcut mostly does not exist in the US. We have not found a national franchise system for traditional funeral homes.
What does exist is a set of adjacent franchises, affiliation networks, and consolidator brands that can look like franchises from a distance. This guide sorts them out and explains what a buyer gains or gives up with each. For the main paths into ownership, see the buyer’s guide hub.
Definition
Franchise: Under the FTC Franchise Rule, a continuing business relationship in which the buyer operates under the seller’s trademark, the seller exerts significant control or gives significant assistance, and the buyer makes a required payment.
Why are full-service funeral home franchises so rare?
Because the main thing a franchise sells, a recognizable brand that brings in customers, works poorly in funeral service. Families choose a funeral home by local name, history, and personal trust.
The largest operator shows the pattern. SCI’s 2025 annual report says its locations “operate under various names as most operations were acquired as existing businesses.” It has co-branded most of them under Dignity Memorial while keeping the original names, which carry what it calls “inherent goodwill and heritage.” SCI owns those locations. It grows by buying firms, not by selling franchises.
Other forces push the same way, in our view:
- Slow demand growth. Deaths rise slowly, so a franchisor cannot promise rapid expansion.
- State-by-state rules. Ownership, preneed trusting, and licensing differ by state, which makes one national operating manual hard to write. Some states limit who may own a funeral home; see who can own a funeral home.
- Royalties versus margins. A royalty taken from revenue is hard to justify when the franchisor does not deliver the families.
- Acquisition is cheaper scale. Regional groups and consolidators build networks by buying established names, as our profile of the regional family group buyer describes.
What franchises and networks exist around funeral service?
Franchises appear mainly in adjacent lines, while independent funeral homes lean on affiliation networks. Each offers a different trade between support and control.
| Category | Example | What it offers | What to verify |
|---|---|---|---|
| Transfer, staffing, cleanup franchise | Heritage Services | Removal, staffing for funeral homes, bio cleanup | Current FDD, territory, state licensing for removals |
| Pet memorial and cremation franchise | Resting Rainbow | Brand, training, and systems for pet services | Current FDD, facility and permit rules |
| Independent affiliation network | Selected Independent Funeral Homes | Referrals, shared transfer network, resources | Dues, membership standards, what you can use publicly |
| Members-only acquisition listing | Selected Acquisition Marketplace | Private listings between member firms | Who sees your listing, terms of service |
| Consolidator brand | SCI’s Dignity Memorial | National brand on company-owned sites | Not available to independents |
Heritage Services is described on its FranchiseHelp profile as a home-based franchise in transfer service, professional staffing for funeral homes, bio cleanup, and recovery work. The profile lists an investment range of $65,000 to $175,000, depending on territory, and three weeks of training in Troy, Michigan. Confirm every figure in the current disclosure document. On the pet side, Resting Rainbow’s franchise page markets pet memorial and cremation franchises; our pet cremation guide covers whether such a line fits a funeral home.
Among networks, Selected Transfer Services links Selected member firms that offer each other transfer, embalming, and cremation at a reduced rate. The Selected Acquisition Marketplace is a private, members-only program that connects members who want to sell with members interested in buying, which Selected says “helps keep Selected members independently owned.”
How does the FTC Franchise Rule protect a buyer?
It requires a franchisor to give you a detailed disclosure document before you commit, and it defines a franchise by substance rather than by name.
The FTC Franchise Rule, 16 CFR Part 436, applies to “any continuing commercial relationship or arrangement, whatever it may be called,” that meets three tests: trademark rights, significant control or assistance, and a required payment. A franchisor must furnish its disclosure document “at least 14 calendar-days before the prospective franchisee signs a binding agreement with, or makes any payment.”
The rule has exemptions. It does not apply if required payments through the first six months of operation total less than $735, or if the buyer’s initial investment, excluding unimproved land and franchisor financing, is at least $1,469,600 and the buyer signs an acknowledgment. Some states add their own franchise registration and disclosure laws.
If a “network” licenses its name for your sign, dictates operations, and charges a fee, ask a franchise attorney whether it is a franchise in substance. If it is, you are entitled to the disclosures.
What do you gain or give up with each model?
Support comes at the price of control. The right choice depends on whether you value a playbook more than your freedom to run, rename, and sell the business.
| Factor | Independent, unaffiliated | Affiliation network member | Franchisee |
|---|---|---|---|
| Brand | Your own local name | Your name, plus a membership mark | Franchisor’s mark |
| Ongoing cost | None | Dues and program fees | Royalties and marketing fees |
| Operating control | Full | Full, within membership standards | Limited by the operations manual |
| Support | What you buy | Peer referrals, resources | Training and systems |
| Selling later | Your decision | Your decision; networks may help | Often needs franchisor approval and a transfer fee |
| After you leave | No restrictions | Membership ends | Post-term non-compete is common |
The exit row matters most to a buyer thinking ahead. A franchise agreement can limit who may buy your business and on what terms, which narrows your buyer pool when you sell. A network membership, by contrast, can usually be dropped at renewal without changing the sign on your building, so your local name, and the goodwill a future buyer pays for, stays entirely yours.
Questions to ask before signing any franchise or network agreement
- Is this legally a franchise, and have I received the disclosure document at least 14 days before signing or paying?
- What are the initial fee, royalty, marketing fee, and any required purchases from approved suppliers?
- Does the agreement grant an exclusive territory, and how is it measured?
- What licenses must I or my staff hold in my state, and does the system’s model comply with them?
- What does the franchisor or network require for renewal, transfer, and termination?
- Does a non-compete apply after the agreement ends, and for how long and how far?
- Can I speak with current and former owners about their experience?
What changes if you buy an existing franchised location?
You buy two things at once: the business from its owner and a new or assigned franchise agreement from the franchisor. The franchisor, not just the seller, decides whether the deal closes.
Expect the franchisor to approve you as a transferee, charge a transfer fee, and require training before you take over. Many systems require the buyer to sign the current form of agreement, which may carry a higher royalty or a shorter term than the seller’s. Ask four questions early:
- How many years remain on the seller’s agreement, and will you get a fresh term?
- Are any required upgrades, such as new signs or equipment, triggered by the transfer?
- Is the seller current on royalties and in good standing, or is a default notice open?
- Does the franchisor hold a right of first refusal to buy the location itself?
The franchisor’s disclosure document lists recent openings, closures, and transfers. A high turnover rate among owners is a warning worth a phone call to several former franchisees.
What should you do if you want to own a full-service funeral home?
Buy an independent firm or build one. For full-service human funeral care, those remain the two realistic routes, and networks can support either.
Buying brings calls, staff, and a trusted local name on day one; our guide on how to buy a funeral home lays out the process. Building can work in growing or underserved markets; see starting a funeral home versus buying one. If a transfer or staffing franchise is the business you want, diligence it the way you would any removal company; our guide to buying a mortuary transport business lists what to test.
Frequently asked questions
Is Dignity Memorial a franchise?
No. Dignity Memorial is a brand of Service Corporation International, which owns the funeral homes and cemeteries that carry it. SCI's annual report says most of its operations are co-branded under Dignity Memorial while keeping their original local names. An independent owner cannot buy into it as a franchisee.
Why don't franchise companies sell funeral home franchises?
In our view, the economics and the law both work against it. Families choose funeral homes by local name and trust, the market grows slowly, state rules differ on ownership and preneed, and large companies scale by buying existing firms. A royalty on revenue is hard to justify when the franchisor cannot deliver new families.
Is joining a funeral home network the same as buying a franchise?
Usually not. Most networks are trade associations or referral programs that charge membership dues and do not control how you run the business. Whether a program is legally a franchise depends on the FTC's three elements, not its label, so read the agreement for trademark rights, control, and required payments.
Can a pet cremation franchise be added to an existing funeral home?
Sometimes, if the franchise agreement allows it and your state permits the arrangement. Check whether the franchisor requires a separate facility, brand, or entity, and how that fits with your human care operations. Our pet cremation guide covers whether the line makes sense for a funeral home at all.
Sources cited
- 16 CFR Part 436: Disclosure Requirements and Prohibitions Concerning Franchising — eCFR / Federal Trade Commission
- Service Corporation International FY2025 Form 10-K — U.S. Securities and Exchange Commission (EDGAR)
- Selected Transfer Services — Selected Independent Funeral Homes
- Selected Acquisition Marketplace — Selected Independent Funeral Homes
- Heritage Services franchise profile — FranchiseHelp
- Resting Rainbow franchise opportunity — Resting Rainbow Pet Memorials