The Funeral Home
Business Broker

Funeral home add-backs: what buyers and lenders accept and reject

By , Business Advisor, HedgeStone Business Advisors · Last reviewed · 7 min read

Buyers and lenders accept funeral home add-backs that are documented, personal or non-recurring, and gone after closing: owner pay, depreciation, interest, a non-working relative's wages, personal vehicle costs. They reject pro forma price increases, deferred maintenance, cash that was never deposited, and costs a new owner must keep paying. Rent and family pay are adjusted to market, in both directions.

Key takeaways

  • An add-back survives only if it is documented, will not recur under the new owner, and does not hide a cost the business still needs.
  • Family payroll and related-party rent are normalized to market, which can lower earnings as easily as raise them.
  • Hearses and removal vans are operating costs; only the personal share of a mixed-use vehicle comes back.
  • Under SBA SOP 50 10 8.1, a QoE must document owner pay, related-party deals, and deferred maintenance, and the lender must justify every adjustment in writing.
  • Each rejected dollar of add-backs costs the seller that dollar times the multiple, so documentation work pays better than argument.

Every funeral home sale includes a moment when the seller’s accountant hands over a recast and the buyer’s accountant starts crossing lines out. The items that survive set the earnings figure the multiple is applied to. The items that do not survive come off the price at that same multiple.

This guide sorts the common funeral home add-backs by how buyers and lenders actually treat them, with the proof each one needs. It is part of our valuation, finance, and tax hub.

What counts as an add-back in a funeral home?

An add-back is an expense on the books that a new owner will not bear, so it is added back to profit to show what the business really earns. The test has three parts: it must be documented, it must not recur, and removing it must not leave a job undone.

Definition

Add-back: An expense recorded in a business’s financial statements that is personal to the current owner, non-recurring, or non-cash, and is added back to reported profit when computing seller’s discretionary earnings (SDE) or adjusted EBITDA.

The base matters. Single owner-operated firms are usually priced on seller’s discretionary earnings (SDE), which adds back one owner’s full pay. Larger firms use adjusted EBITDA, which charges a market salary for every role, so an SDE add-back can become an EBITDA deduction.

Which add-backs do buyers and lenders usually accept?

They accept items with paper behind them that will clearly disappear after closing. They argue over items that depend on judgment, and they reject anything that is really a cost the business still needs.

Common funeral home add-backs and how buyers usually treat them (our observation, not a published standard)
ItemUsual treatmentProof that wins the argument
Owner salary, payroll taxes, and benefitsAccept for SDE; replace with a market wage for adjusted EBITDAW-2s, payroll registers, benefit invoices
Depreciation, amortization, and interestAcceptTax return and loan statements
Relative on payroll who does not workAcceptPayroll records plus a written statement of duties (none)
Personal share of a mixed-use vehicleAccept the personal share onlyMileage log, title, insurance card
One-time legal, consulting, or settlement costAccept if it truly will not recurInvoices and a short explanation
Above-market rent paid to the owner’s property entityAdjust to market rentLease plus a market rent opinion or appraisal
Large repair called “one-time”Negotiate; accepted only if not part of a patternFive years of repair history
Community sponsorships and donationsUsually stays as marketingSpending history by recipient
Projected price increases or “new” revenueRejectNot an add-back at all

How should family payroll be treated?

Price each family member’s pay against what the business would pay a stranger to do the same work. The result can be an add-back, a deduction, or a wash.

Three patterns recur. A spouse or adult child on payroll who does no work is a clean add-back of the full wage and taxes. A relative who works but is paid above market produces a partial add-back of the excess. A relative who works hard for little or no pay produces a negative adjustment, because the buyer must hire someone.

The last case surprises sellers most: a son who directs services for $30,000 a year is subsidizing profit. The Bureau of Labor Statistics reports a May 2025 median wage of $55,010 for morticians, undertakers, and funeral arrangers and $78,790 for funeral home managers. Local markets differ, but a buyer will use figures in that neighborhood, plus payroll taxes and on-call pay, to price the gap.

In an S corporation, expect a second question. The IRS says S corporations must pay reasonable compensation to a shareholder-employee before taking non-wage distributions. An owner who paid himself a small salary and took the rest as distributions has understated labor cost, and the recast has to put it back.

Are owner vehicles and the funeral fleet add-backs?

The hearse, the removal van, and the family car are operating costs and stay in expenses. Only personal vehicles, or the personal share of a mixed-use vehicle, come back.

A pickup used for the owner’s weekend farm work is personal. An SUV that runs removals on weekdays and goes to the lake on Saturdays is mixed-use. IRS Publication 463 says that when a car is used for both business and personal purposes, expenses must be divided between the two, which can be done by miles driven. A buyer will accept that split only if a mileage log supports it.

Watch the other side of the fleet, too. If every funeral vehicle is near the end of its life, the buyer will reserve for replacement, which lowers the price just the same.

Replace whatever rent the funeral home pays the owner’s real estate entity with market rent, or remove it entirely if the building is sold with the business. The adjustment can raise or lower earnings.

Owners often set rent to suit their taxes. If the business pays $96,000 a year and an appraiser says market rent is $72,000, there is a $24,000 add-back. If it pays $30,000 and market is $72,000, earnings fall by $42,000 once the seller keeps the building and leases it to the buyer at market.

When the building is part of the sale, SBA rules allow it to drop out. Under SBA SOP 50 10 8.1, the lender “may include an addback for rent payments when the owner-occupied commercial real estate is part of the transaction.” The real estate is then appraised separately; our guide to valuing funeral home real estate explains how.

Which add-backs get rejected most often?

The most common rejections are costs that will not go away, revenue that has not happened yet, and money that was never recorded.

  • Deferred maintenance “savings.” A roof that was not replaced is a future cost, not a past saving.
  • Pro forma pricing. “We are $600 below the GPL down the road” is an argument for value, not an add-back.
  • Recurring one-time items. A “one-time” legal bill that shows up every other year is recurring.
  • Unrecorded cash. Income never deposited or reported does not count, and claiming it damages credibility.
  • Owner labor left unpriced. If the owner embalms, arranges, and takes calls, a market wage for that work belongs in the recast before any multiple is applied.
  • Expected community spending. Sponsorships a buyer must keep paying to hold market share stay as expenses.

How do SBA lenders and QoE reviewers test add-backs?

They tie each add-back to a document and ask whether it is supported by the ongoing business. SBA rules now spell out what must be covered.

SOP 50 10 8.1 requires a quality of earnings (QoE) report for SBA-financed initial acquisitions priced at $3 million or more. The SOP says the report “must identify and document all add-backs and adjustments to the seller’s reported earnings,” including “above- or below-market owner compensation, related-party transactions, deferred maintenance,” and cash-versus-accrual differences. Separately, the lender must explain in its credit memo why each adjustment is “prudent, necessary,” and supported by operations, and it must check the valuation’s financial data against the seller’s IRS transcripts.

Our guide to quality of earnings for a funeral home walks through the full set of tests, and how to read a funeral home P&L shows where each item sits on the statement.

How should a seller build a defensible add-back schedule?

Build it before marketing, with one line per item and a document behind every line. Then cut anything you would not defend in front of a lender.

  1. Start from the tax return, not the internal P&L, and reconcile any differences between them.
  2. List each proposed add-back by year for three years, with the amount, the account it sits in, and a one-sentence reason.
  3. Attach the proof: payroll records, mileage logs, invoices, leases, a market rent opinion.
  4. Price every role the owner and family fill at a market wage, and record negative adjustments as openly as positive ones.
  5. Mark each item accept, negotiate, or likely reject, and lead with the first group.
  6. Run the result through the funeral home valuation calculator and through the Four-Number Funeral Home Valuation Screen, where the normalized earnings margin is the third number.

Worked example: a seller's schedule after buyer review (illustrative)

Made-up figures for a single-location firm. The 4.0x SDE multiple is an assumption for the arithmetic, not a market statistic.

  • Reported pre-tax profit: $142,000
  • Seller’s proposed add-backs: owner pay $115,000; depreciation and interest $48,000; spouse’s no-show wage $26,000; personal SUV $9,000; rent excess over market $18,000; “one-time” roof repair $22,000; projected price increase $40,000. Total proposed: $278,000, for proposed SDE of $420,000.
  • Buyer accepts owner pay, depreciation and interest, spouse wage, and rent excess: $207,000.
  • Buyer allows 60% of the SUV per the mileage log: $5,400.
  • Buyer rejects the roof repair (third in six years) and the price increase.
  • Buyer subtracts $28,000 because the owner’s daughter directs services for $27,000 against a $55,000 market wage.
  • Accepted SDE: $142,000 + $207,000 + $5,400 − $28,000 = $326,400

Gap: $420,000 − $326,400 = $93,600 of SDE. At 4.0x, that is $374,400 of asking price the schedule could not support.

Funeral home value estimator

A first-pass range using the Four-Number Funeral Home Valuation Screen logic. Replace every default with your own figures.

Total funeral revenue ÷ calls, excluding cash advances.

Third-party cremation, pet cremation, cemetery, etc.

SDE or adjusted EBITDA ÷ revenue after add-backs.

Educational estimate only. Not an appraisal, valuation opinion, or loan approval.

Frequently asked questions

Can I add back cash I took out of the business without reporting it?

No. Buyers and lenders will not credit income that never reached the books or the tax return, and SBA lenders check the seller's figures against IRS transcripts. Claiming it also invites questions about everything else on the schedule. Talk to your CPA about the tax side before you share anything like this.

Should charitable donations and church sponsorships be added back?

Only the part that is truly optional. In many towns, sponsoring the church dinner or the ball team is part of how a funeral home keeps its calls. A buyer who plans to keep those relationships will treat that spending as marketing, so expect it to stay in the expense line.

My son works at the funeral home but takes little pay. Does that matter?

Yes, and it cuts against you. If he would need to be replaced by a paid director after the sale, the buyer will subtract the gap between his pay and a market wage. Underpaid family labor makes profit look higher than a buyer can repeat.

How many add-backs is too many?

There is no fixed count, but a long schedule full of small, round, undocumented items draws a skeptical read of the whole recast. A short list of large, well-supported items usually lands better. If the add-backs exceed reported profit, expect a quality of earnings review to test every line.

Sources cited

  1. SOP 50 10 8.1: Lender and Development Company Loan Programs — U.S. Small Business Administration
  2. Funeral Service Workers: Occupational Outlook Handbook — U.S. Bureau of Labor Statistics
  3. S Corporation Compensation and Medical Insurance Issues — Internal Revenue Service
  4. Publication 463: Travel, Gift, and Car Expenses — Internal Revenue Service
Book a call