Letter of intent (LOI) for a funeral home purchase: what to put in it and what it binds
By Jason Taken, Business Advisor, HedgeStone Business Advisors · Last reviewed · 7 min read
A funeral home letter of intent is the buyer's written proposal, signed by both sides, setting the price, how it will be paid, how preneed and working capital will be handled, financing, the diligence period, and exclusivity. Most business terms are not binding, but exclusivity and confidentiality usually are, so the LOI shapes everything that follows.
Definition
Letter of intent (LOI): A short document, signed after a buyer's first look at a funeral home, that sets out the proposed price, deal structure, and key conditions for the purchase. Its business terms are usually non-binding, while its exclusivity, confidentiality, and expense provisions usually bind both sides.
Key takeaways
- Treat the LOI as non-binding on price but binding in practice: terms left vague here are the ones re-traded later.
- SBA SOP 50 10 8.1 prohibits seller earnouts and requires at least 10% equity, so an SBA buyer's LOI must be built around those rules from the start.
- The SBA quality of earnings threshold of $3 million is measured on the business price after removing appraised owner-occupied real estate.
- State the method for measuring any preneed shortfall in the LOI, not just the intent to adjust for one.
- Size exclusivity to the real critical path: valuation, QoE if required, appraisal, Phase I, licensing, and any preneed permit.
Before a letter of intent, a buyer is just interested. After one, there is a price on paper, a structure, a list of conditions, and usually a period in which the seller has agreed not to talk to anyone else. For a funeral home that period can be the most valuable thing the seller gives away, because it pauses every other buyer while diligence runs.
This page defines the LOI and its funeral-specific content. For the full list of terms to settle, use our funeral home LOI term checklist; for where the LOI sits in the whole process, see how to buy a funeral home.
What does a funeral home LOI usually include?
Price and structure, the treatment of preneed and working capital, real estate, financing, diligence, exclusivity, and the seller’s role. A good one answers the questions most likely to cause a fight later.
| Term | What to state | Funeral-specific note |
|---|---|---|
| Price | Business price and real estate price or lease terms, separately | Lenders value and finance the two differently |
| Form of payment | Cash at closing, seller note, rollover equity, any contingent payment | Earnouts are not allowed with SBA financing |
| Preneed | How the register will be reconciled and any shortfall measured | Name the method, not just “adjust for shortfall” |
| Working capital | Target or method for receivables, inventory, and cash-advance items | Avoid “normal levels” without a number |
| Financing | Lender type, contingency, and deadline for commitment | SBA buyers need valuation and appraisal first |
| Diligence | Access, scope, and timeline | Include licenses, crematory permits, and preneed statements |
| Exclusivity | Length, extensions, and what ends it | Tie extensions to buyer milestones |
| Seller’s role | Consulting or employment, term, pay | SBA caps a seller consulting role at 24 months |
| Non-compete and legacy terms | Headline scope and commitments | Details follow in the purchase agreement |
| Allocation | Agreed approach to splitting price | Both sides must file matching Form 8594 |
On allocation, the IRS instructions for Form 8594 require both buyer and seller to report the same split across seven asset classes when goodwill attaches. Agreeing on the approach in the LOI saves a late tax argument.
Which parts of a funeral home LOI are binding?
Typically only the procedural paragraphs: exclusivity, confidentiality, who pays which expenses, and governing law. The price and business terms are usually expressly non-binding until the asset purchase agreement is signed.
Non-binding does not mean weightless. The LOI becomes the reference point for every later draft. A buyer that asks for a concession not foreshadowed in the letter is re-trading, and a seller that discovers a new demand after exclusivity began has lost leverage. Our guide to negotiating a funeral home purchase price shows how diligence findings legitimately change terms after the LOI.
How does SBA financing shape a funeral home LOI?
It sets hard limits on structure, so an SBA buyer’s letter should be written to the rules from the first draft. Changing structure after signing invites delay and doubt.
Key constraints from SBA SOP 50 10 8.1, effective Oct. 1, 2026:
- No seller earnouts in an SBA-financed change of ownership.
- Equity of at least 10% of total project cost for an initial acquisition, which cannot be reduced.
- Seller notes count as equity only on full standby for the life of the loan, and for no more than half the required injection.
- Total debt supporting the deal, including seller debt not on full standby, is limited to the lender’s business valuation.
- Quality of earnings is required when the Business Purchase Price is $3 million or more, measured after removing appraised owner-occupied real estate.
- Seller role limited to a consultant for no more than 24 months.
SBA’s 7(a) loan program page describes the general program; our guide to SBA loans for funeral homes covers sizing and coverage.
Worked example: writing an SBA buyer's LOI to the rules (illustrative)
All figures are made up. A licensed director offers $3,100,000: $2,450,000 for the business and $650,000 for the building, with $150,000 of closing costs and working capital.
Thresholds
- Business Purchase Price: $3,100,000 − $650,000 appraised real estate = $2,450,000
- Below $3,000,000, so the SOP does not require a QoE, though the lender may still ask for one.
Equity
- Total project cost: $3,100,000 + $150,000 = $3,250,000
- Minimum injection: 10% × $3,250,000 = $325,000
- Most the seller’s standby note can supply: 50% × $325,000 = $162,500, so the buyer needs at least $162,500 of other equity
- Loan: $3,250,000 − $325,000 = $2,925,000
Valuation contingency
- If the lender’s business valuation comes in at $2,300,000, the $150,000 gap to the $2,450,000 business price must be filled with equity or a lower price.
The buyer’s first draft included a $200,000 earnout. Under SBA rules it must go. The LOI instead states a fixed price, the standby note, and what happens if the valuation falls short.
What should the preneed paragraph of an LOI say?
It should name the method for measuring the backlog, who does the work, and what happens to the result. “Price subject to preneed review” leaves all three open.
A workable paragraph commits both sides to The Preneed Reconciliation Ladder: confirm the register is complete, match each contract to its trust account or insurance policy, verify funding values against current trust statements and insurer confirmations, re-price every guaranteed contract at the current GPL, and compute the gap. The letter then says what the gap does. Common choices are a dollar-for-dollar price reduction, an escrow sized to the shortfall, or the seller funding the trust before closing.
Two more points belong in the same paragraph. First, say how contracts missing from the register will be handled, usually through a specific indemnity that survives until each one is served. Second, say whether a surplus, if one appears, changes the price at all. Buyers often resist paying for a surplus, and sellers should know that before signing rather than after the numbers arrive.
Insurance-funded contracts need their own line, because the policy, not a trust, carries the funding, and the insurer’s records are the evidence.
How long should exclusivity run?
Long enough to finish the critical path and no longer. Build it from the actual tasks, then add defined extensions.
- List third-party reports the deal needs: business valuation, real estate appraisal, Phase I environmental, and a QoE if the threshold is met.
- List regulatory steps: the buyer’s establishment license, the funeral director in charge designation, and any preneed permit or approval.
- Check state preneed timing. Under Texas Finance Code Chapter 154, a buyer taking 51% or more that does not hold a permit must apply for one, the department decides a complete application within 16 days, and prepaid contracts cannot transfer until it issues.
- Set milestones such as financing commitment by a date, and make each extension depend on the buyer meeting the previous one.
- State what ends exclusivity early, such as the buyer’s written withdrawal or a missed milestone.
How do buyers, sellers, and lenders each use the LOI?
Buyers use it to lock up the deal and frame diligence, sellers use it to fix the terms that matter before leverage shifts, and lenders use it to start underwriting.
Buyers want flexibility on price after diligence and firm exclusivity. A buyer who has already planned the diligence work can promise a tighter timeline, which makes the offer stronger.
Sellers should settle the preneed method, working capital, their own role, the non-compete scope, and the top legacy terms in the letter, scoring the legacy items with The Legacy Terms Ledger.
Lenders read the LOI to see whether the structure fits their program before ordering reports. An LOI that mixes the building into one number, or includes an earnout for an SBA loan, sends them back to the parties.
What mistakes do buyers make in funeral home LOIs?
Most come from leaving hard questions for later. These cause the most trouble:
- “Price subject to diligence” with no method. Say how preneed and working capital will be measured.
- One bundled number. Separate the business, the real estate, and any consulting pay.
- An open-ended exclusivity period. Sellers resist it, and good ones refuse.
- Ignoring the licensing path. If no qualified director in charge is lined up, closing waits.
- Structures the lender cannot use. Fix SBA conflicts before signing, not after the appraisal.
For the full buy-side sequence, start with our buyer’s guide to buying a funeral home.
Guides that use this term
Frequently asked questions
Can a seller back out after signing a funeral home LOI?
Usually yes, on the business terms, because most LOIs say they are not binding until a purchase agreement is signed. What the seller generally cannot do is shop the business to other buyers during the exclusivity period or disclose the buyer's information. Walking away is possible; breaching the binding paragraphs can create liability.
How long is a typical exclusivity period for a funeral home?
It should match the work, not a habit. A cash buyer with a short diligence list needs less time than an SBA buyer waiting on a valuation, an appraisal, and a Phase I. In our experience, sellers do better granting a shorter period with defined extensions tied to buyer milestones than one long block.
Should the LOI include the real estate price separately?
Yes. Show the business price and the real estate price, or the lease terms, on separate lines. Lenders value them separately, SBA removes appraised real estate when testing its thresholds, and the split affects taxes for both sides. A single bundled number hides the decisions that matter most.
Do I need an attorney to sign an LOI?
You should have one review it. The LOI decides which paragraphs bind you, how long you are locked up, and which issues are already conceded. Fixing a term later in the purchase agreement is possible, but every point you settle well in the LOI is one you do not have to win back.
What happens to the LOI once the APA is signed?
It is normally replaced. Purchase agreements usually include a clause saying they are the entire agreement between the parties, which supersedes the LOI. That is why every term in the letter that matters to you has to be carried into the purchase agreement or a related signed document.
Sources cited
- SOP 50 10 8.1: Lender and Development Company Loan Programs — U.S. Small Business Administration
- 7(a) Loans — U.S. Small Business Administration
- Instructions for Form 8594 — Internal Revenue Service
- Texas Finance Code Chapter 154, Prepaid Funeral Services — Texas Legislature